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Website Analytics & Goal Reporting

Every successful marketing or sales campaign begins with clearly defined goals. It should start with a creative brief, to make sure everyone involved is on the same page, and end in measurable performance. Along the way, regular reporting on goals lets you track important statistics. This allows modification as needed of any of the steps in your original plan.

If you’re wondering what goal-based reporting includes and how it helps you achieve your website and business goals, this article will help you clear all your doubts and learn how to create effective goal-based reports.

Let’s dive right in.

What Are Goal Reports?

Goal-based reporting refers to website analytics reports in which you highlight only the most relevant data (KPIs, metrics, suggestions, etc.) closely related to your website goals.

Website goals can be drilled down to page-specific goals. This means tracking a single page or a set of pages with categorized URLs (for example, the news or blog page) to see how traffic performs. The type of goals and goal-specific pages you choose to monitor depends completely on your company. 

Website Analytics

This is one of the best ways to report the results of your page-specific goals and campaigns. Page performance means tracking the traffic coming to the landing page that was used in the campaign. Page-specific goals will track a single page or a set of like pages (for example, blogs, projects) and then analyze how the users interact each month. Looking at traffic can help develop strategies to either increase traffic or guide traffic through the website.

It can be difficult and frustrating to monitor goal performance without looking at the numbers behind the marketing efforts. The traffic and behavior of users can help further strategies or change the direction of campaigns. 

Page Metrics

Page performance is defined by the goal reports, the data that is reported back should show metrics that can be compared with previous periods to gauge the quality of traffic, campaign results or user engagement. These metrics can be different for every goal report. Some of these metrics can include:

  • Pageviews: total number of pages viewed
  • Users: users who have initiated at least one session during the date range
  • User Type:  Organic Search, Direct Entry, Paid Search, Email , etc.
  • Session: a period of time when a user is actively engaged with your page or app
  • Avg. Time on Page: average length of time spent during a session
  • Entrances: number of times visitors have entered through a specific page
  • Bounce Rate: The percentage of single page sessions where there was no interaction on the page

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