The Startup Hub was originally founded in 1987 as a business incubator powered by the Greater Green Bay Chamber. The Startup Hub offers a single front door to allow entrepreneurs and small business owners to gain access to resources needed to launch and maintain a successful business in the community.
Over the years this initiative was known as the incubator, the Business Assistance Center and the Advance Business & Manufacturing Center, and in early 2019 was officially rebranded as the “Startup Hub”. Their current location offers 50,000 square feet of space located on the edge of the Northeast Wisconsin Technical College Campus in Green Bay, WI. They provide physical office and manufacturing bays, mentorship, training, business planning, and more services to make a positive economic impact in Northeast Wisconsin.
The Startup Hub wanted to build on their success as a well-respected resource in the community by creating an innovative and engaging website during their rebranding process. The goal of launching a new website was to open the virtual front door and invite the visitor in to learn more about the location and services offered. They wanted to create an interactive site that showcased the physical office space and manufacturing bays, as well as allow visitors to hear first-hand from clients that have successfully used the services.
In order to achieve this goal, there was a lot of multimedia production involved in gathering quality footage of the office space as well as arranging interviews with clients. Strategically bringing all these elements together in a creative way that allows the visitor to experience the Startup Hub virtually and understand the advantages of the expertise they provide was important.
The vision for the new Startup Hub website was to create a fun and colorful layout with video, photos, graphics, and animations that would bring the website to life. The site menu provides an interactive drop-down feature that makes navigating the site fun and engaging. Our multimedia team collected quality video of the office space which inspired the concept for the website design and development project. The homepage hero section is the ideal place for a collection of captivating video clips to highlight the modern office space the Startup Hub has to offer. These clips play in the background to tell the story of the Startup Hub brand and invite the user to visit the rest of the website.
Interactive video testimonials allow users to scroll through and watch a series of real clients talking about real success stories. This was an important feature to have so visitors could see and hear first-hand how the Startup Hub was a crucial part of their success. Using photos, videos, graphics, and animation together create an interactive experience that users are sure to enjoy!
You will also find fun animation featured throughout the website that illustrates the office suites, manufacturing bays, and virtual tenancy services that the Startup Hub offers. The animation is also used to recognize the partners that help to make their mission successful.
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