Respite Care Association of Wisconsin (RCAW) approached the Stellar Blue team with the website and marketing challenge of building a clean, new site that made it easier for site visitors to find the most important services and programs RCAW provides.
RCAW has a variety of audiences that all have very different needs, and the current site made it very cumbersome for users to find the information that most directly pertained to them. There was an overwhelming amount of content on the existing site, and key pieces of information were very difficult for users to find.
As a central hub for respite care in the state of Wisconsin, RCAW wanted to make their Respite Care Registry more prominent and easier to access on the site. They wanted to make it as seamless as possible for users to find, join, and search the registry without any barriers.
It was also very important for RCAW to highlight the vast amount of free training and grants they have available as a key message on their new website.
The Stellar Blue team started the project with a strategic discovery process with the RCAW staff to uncover the most important goals and messaging components of the new site. By defining these most important strategic elements at the beginning of the project, the Stellar Blue Team was able to execute the project with a unified approach throughout the design, development, and marketing processes. This process also helped define the sitemap and content themes for the website, helping to organize the new content in a way that made the most sense for site users seeking information on the site.
The resulting sitemap provided a “less is more” solution by simplifying the main navigation and submenus around the key programs—training, grants and the registry—that users most often seek out. These key services were also called out visually on a section of the homepage so users could identify with what most applied to them.
It was discovered at the onset of the project that many people in RCAW’s target audience are not even familiar with the term “respite care” or know that these services are available or apply to them. To overcome this challenge, Stellar Blue created and edited videos for RCAW that explain respite care immediately on the homepage. The homepage also included obvious callouts for the two different audiences with clear call-to-action buttons for the programs that most directly pertain to them.
Knowing that RCAW’s target audience is very familiar with disabilities, one important addition to the site was the inclusion of an ADA compliance tool that makes the site accessible for all audiences. This tool keeps ADA compliance updated dynamically, thereby taking the worry away from extensive maintenance required to keep the website ADA compliant.
Stellar Blue is also working with the RCAW team to optimize their site content. This focus on continued improvement will help users better understand the services RCAW provides and will help search engines index the site for better search engine optimization.
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Balestrieri is a trusted industry leader in abatement, adaptive reuse, aerial imagery, environmental building demolition, and renovation services. Our team at Stellar Blue Technologies had the opportunity to build and launch a new custom website. It was important that we listened to their story to truly understand their brand in order to exceed expectations on their web design and development project and showcase the unique personality of the Balestrieri brand.
Balestrieri wanted to create a beautiful website including galleries to showcase their projects as well as highlight the services they offer. It was important to acknowledge their team, culture, and values including their K9 icons.
The Balestrieri website had many unique animations and design elements including a zoom feature photos, video background loops, equipment animation, interactive mouseover effect on employee photos, locations, and more!
Stellar Blue’s design and development team included unique features that truly brought the Balestrieri brand to life. Our team was able to stay on target to launch this large website project under tight deadlines producing stellar results for our client.
Earth Sense Energy Systems, based out of Dale, Wisconsin is the Country’s largest retailer of pellet burning stoves and inserts, dedicated to the sales, service, and installation of energy-efficient, high-quality products, and accessories since 1991.
Earth Sense Energy Systems contacted Stellar Blue to streamline their e-commerce experience for their new and existing customers as well as incorporating a website design refresh that reflected their current brand look and feel.
Their homepage features large imagery of their products in a variety of environments and puts their products at the center of attention. Stellar Blue incorporated the brand’s rustic font along with a torn paper effect and muted colors to reflect their current branding while keeping the focus on the products themselves.
The site also features an interactive dealer location map that will direct customers to a dealer if the product they wish to purchase can not be purchased online.
The Hemophilia Outreach Center located in Green Bay Wisconsin is a comprehensive treatment center that provides care, knowledge, and support to those diagnosed with bleeding disorders.
Their drive to create support network and provide knowledge to those with bleeding disorders led them to Stellar Blue in search of a new website. They wanted an easy to navigate website that provides their patients with comprehensive information while incorporating a brand refresh to give the website a modern and clean look.
The design team incorporated their brand’s colors and logo elements throughout the new refresh and added in some additional colors to their brand palette to bring contrast and diversity to the site. The curved elements of the logo were mirrored in the curved section dividers and graphic elements which adds visual interest while also leading visitors’ eyes down the page.
The design and development teams worked together to incorporate an animated process section that walks newly diagnosed patients through the steps of their journey with a bleeding disorder, by making this layer interactive it not only holds the visitors attention but provides invaluable information as to the next step they have to take with the Hemophilia Outreach Center.
Other features on the site include social media feed, custom designed interior pages, donation form, and online bill pay.
If you would like to know how Stellar Blue can help improve your website, contact us today!