IndepenDENT Dental Solutions (IDS) is changing the dental landscape to better serve independent private practices.
IDS has negotiated contract pricing with Midway Dental, a major dental supply company, to guarantee pricing on thousands of items. Stellar Blue Technologies created these promotional pieces to help break down how and why they do what they do.
These two pieces were to be used together to promote IndepenDENT Dental Solutions as a brand. Combining the upbeat, energizing promotional video with the first person narrative of the partners' story provides a sort of one-two punch to attract new members while spreading awareness.
The main promotional piece grabs a potential member's attention and gets them excited to join the IndepenDENT Dental Solutions family. Professional voice-over and an energizing music track help to elevate this piece and the IDS brand.
Dr. Rick Romenesko Sr., Dr. Michael Romenesko, and Brian Heyndrickx tell how they started IDS. They go into detail on why their business model works for the benefit of independent private practices. Colorful graphic animations help showcase some of the processes they use. By combining animations with traditional video footage, IDS is able to fully explain their process and highlight the brand.
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