Gunderson Cleaners is well known in the Fox Valley and Central Wisconsin as a quality dry cleaning service. What most people don’t know is that Gunderson Family Companies offers so much more than cleaning your delicate-care clothing. In addition to dry cleaning, Gunderson Family Companies offers uniform and linen rental, promotional apparel, and fire restoration services, and they needed a way to showcase their full range of services through their web presence. To overcome this challenge, they consulted with Stellar Blue Technologies on a website redesign project.
The Stellar Blue design team worked with Gunderson Family Companies on a complete website redesign that fostered a unified, yet welcoming and seamless experience for users.
While the Gunderson Family Companies homepage presents the complete range of services they offer, each subsidiary company has its own landing page with its own sub-navigation and content. This framework creates a logical experience for users to move through the site.
Site navigation was expended through the use of a drop-down menu that helps users find the service they are looking for quickly, either by solution or industry. The navigational structure was strategically designed to be simple to use, yet showcase the company’s breadth of services and highlight key B2B services that the company wanted to promote. Easy access buttons were added to the side of the site with persistent navigation to make it easy for users to access commonly requested catalogs and product information while scrolling down the page.
To make it easier for customers to reach out to Gunderson Family Companies, Stellar Blue Technologies suggested some website additions to streamline communication. The email address and phone number were added to the top of the site so users didn’t have to search for contact info. Additionally, the mobile-friendly phone number makes it easier for people on the go to contact Gunderson Family Companies. Contact forms specific to each business were added to the site, ensuring communication gets to employees more quickly so they can provide a better service experience for customers.
Multimedia video elements were added to the site to showcase some of their lesser-known services, such as embroidery and custom apparel. These multimedia elements also give customers some behind the scenes footage of the business and highlight the friendly staff and exceptional service that Gunderson Family Companies is known for.
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Balestrieri is a trusted industry leader in abatement, adaptive reuse, aerial imagery, environmental building demolition, and renovation services. Our team at Stellar Blue Technologies had the opportunity to build and launch a new custom website. It was important that we listened to their story to truly understand their brand in order to exceed expectations on their web design and development project and showcase the unique personality of the Balestrieri brand.
Balestrieri wanted to create a beautiful website including galleries to showcase their projects as well as highlight the services they offer. It was important to acknowledge their team, culture, and values including their K9 icons.
The Balestrieri website had many unique animations and design elements including a zoom feature photos, video background loops, equipment animation, interactive mouseover effect on employee photos, locations, and more!
Stellar Blue’s design and development team included unique features that truly brought the Balestrieri brand to life. Our team was able to stay on target to launch this large website project under tight deadlines producing stellar results for our client.
Earth Sense Energy Systems, based out of Dale, Wisconsin is the Country’s largest retailer of pellet burning stoves and inserts, dedicated to the sales, service, and installation of energy-efficient, high-quality products, and accessories since 1991.
Earth Sense Energy Systems contacted Stellar Blue to streamline their e-commerce experience for their new and existing customers as well as incorporating a website design refresh that reflected their current brand look and feel.
Their homepage features large imagery of their products in a variety of environments and puts their products at the center of attention. Stellar Blue incorporated the brand’s rustic font along with a torn paper effect and muted colors to reflect their current branding while keeping the focus on the products themselves.
The site also features an interactive dealer location map that will direct customers to a dealer if the product they wish to purchase can not be purchased online.
The Hemophilia Outreach Center located in Green Bay Wisconsin is a comprehensive treatment center that provides care, knowledge, and support to those diagnosed with bleeding disorders.
Their drive to create support network and provide knowledge to those with bleeding disorders led them to Stellar Blue in search of a new website. They wanted an easy to navigate website that provides their patients with comprehensive information while incorporating a brand refresh to give the website a modern and clean look.
The design team incorporated their brand’s colors and logo elements throughout the new refresh and added in some additional colors to their brand palette to bring contrast and diversity to the site. The curved elements of the logo were mirrored in the curved section dividers and graphic elements which adds visual interest while also leading visitors’ eyes down the page.
The design and development teams worked together to incorporate an animated process section that walks newly diagnosed patients through the steps of their journey with a bleeding disorder, by making this layer interactive it not only holds the visitors attention but provides invaluable information as to the next step they have to take with the Hemophilia Outreach Center.
Other features on the site include social media feed, custom designed interior pages, donation form, and online bill pay.
If you would like to know how Stellar Blue can help improve your website, contact us today!