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CopperLeaf Hotel

Marketing

The CopperLeaf Boutique Hotel is located in booming downtown Appleton. CopperLeaf is well known for having top-notch, award-winning amenities, high end dining, spa services, decor and service. CopperLeaf relies heavily on referrals from past guests to bring new guests in.

Client Goal:
Use social media to drive people to book package stays at The CopperLeaf Hotel.

Stellar Approach:
Knowing the power of cross promotions and incentives, Stellar suggested offering a package deal to incentivize people to book their stay with CopperLeaf during one of Downtown Appleton’s most popular events, Mile of  Music. To spread the buzz about this package, we created a giveaway contest which gives away 2 free passes to Mile of Music, one night’s stay in the hotel, and a variety of other perks in hopes that the lucky winner would book the second night to enjoy the entire weekend’s festivities.

Results:
With only $10 to boost this post, this first giveaway announcement reached over 19,000 people on Facebook, with nearly 18,000 being reached organically, with no ad dollars. 155 people entered to win within the first 5 days.

Project Features
  • Social Media Marketing
  • Digital Marketing
  • Boosted Post

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