For more than 40 years, CMD Corp. has gone beyond building machines. It is their mission to continually advance technology to offer real value through equipment – for process efficiencies; new products and package styles; cost and energy savings and more.
One of the biggest struggles that CMD Corporation had prior to working with Stellar Blue was not being able to access their website and update content on their own. They were looking for a more user-friendly interface that could put them into the driver seat and take control of their website firsthand.
They were looking to update their website with a fresh, new look. The ultimate goal was to have better usability for their visitors. They wanted to create a better experience to help users navigate through their website to find what they are looking for.
Previous Website Homepage
Updated Website Homepage
We first began by moving their website to WordPress, which after the final launch of their site would allow them easy access to the backend and future ability to update and change content as they desired. We also implemented Elementor to their site. This is a page builder plugin that allows CMD to create custom templates for each page, giving them control to include videos and photos, clickable buttons, columns for text, and so much more.
To help their users navigate through the website easier, we created large “call to actions” that guide the user to the right place on their site, giving them a step-by-step process to get them to the product or machine they are looking for.
We also created a sales rep page that lists the specific areas that each rep covers with tags and filters for easy search ability for the user. Since CMD sells nationally and internationally, this functionality helps a user access the correct sales rep more quickly.
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Balestrieri is a trusted industry leader in abatement, adaptive reuse, aerial imagery, environmental building demolition, and renovation services. Our team at Stellar Blue Technologies had the opportunity to build and launch a new custom website. It was important that we listened to their story to truly understand their brand in order to exceed expectations on their web design and development project and showcase the unique personality of the Balestrieri brand.
Balestrieri wanted to create a beautiful website including galleries to showcase their projects as well as highlight the services they offer. It was important to acknowledge their team, culture, and values including their K9 icons.
The Balestrieri website had many unique animations and design elements including a zoom feature photos, video background loops, equipment animation, interactive mouseover effect on employee photos, locations, and more!
Stellar Blue’s design and development team included unique features that truly brought the Balestrieri brand to life. Our team was able to stay on target to launch this large website project under tight deadlines producing stellar results for our client.
Earth Sense Energy Systems, based out of Dale, Wisconsin is the Country’s largest retailer of pellet burning stoves and inserts, dedicated to the sales, service, and installation of energy-efficient, high-quality products, and accessories since 1991.
Earth Sense Energy Systems contacted Stellar Blue to streamline their e-commerce experience for their new and existing customers as well as incorporating a website design refresh that reflected their current brand look and feel.
Their homepage features large imagery of their products in a variety of environments and puts their products at the center of attention. Stellar Blue incorporated the brand’s rustic font along with a torn paper effect and muted colors to reflect their current branding while keeping the focus on the products themselves.
The site also features an interactive dealer location map that will direct customers to a dealer if the product they wish to purchase can not be purchased online.
The Hemophilia Outreach Center located in Green Bay Wisconsin is a comprehensive treatment center that provides care, knowledge, and support to those diagnosed with bleeding disorders.
Their drive to create support network and provide knowledge to those with bleeding disorders led them to Stellar Blue in search of a new website. They wanted an easy to navigate website that provides their patients with comprehensive information while incorporating a brand refresh to give the website a modern and clean look.
The design team incorporated their brand’s colors and logo elements throughout the new refresh and added in some additional colors to their brand palette to bring contrast and diversity to the site. The curved elements of the logo were mirrored in the curved section dividers and graphic elements which adds visual interest while also leading visitors’ eyes down the page.
The design and development teams worked together to incorporate an animated process section that walks newly diagnosed patients through the steps of their journey with a bleeding disorder, by making this layer interactive it not only holds the visitors attention but provides invaluable information as to the next step they have to take with the Hemophilia Outreach Center.
Other features on the site include social media feed, custom designed interior pages, donation form, and online bill pay.
If you would like to know how Stellar Blue can help improve your website, contact us today!