Founded in 1998 on the foundation of the Midwest values of hard work, honesty, loyalty, and pragmatism, Beacon Technologies offers business and IT staffing, as well as IT consulting of the highest caliber. Their dedication to excellence has led them to team up with Stellar Blue Technologies to develop a brand new, custom website they can proudly show job seekers and visitors.
One of the main challenges that brought Beacon Technologies to Stellar Blue was an emphasis on improving the user experience. Their old site was not user-friendly and created unnecessary challenges. They wanted to increase the simplicity and usability of their website. Through a refreshed appearance that focuses on simplicity, the website is more navigable than ever. Upon landing on the Home page, users see a bold preview menu and a crisp look. The home page remains uncluttered and clear of unnecessary information. Users can easily navigate to their desired location without having to search through a large amount of content.
Another important challenge focused on was the steps visitors had to take to find job openings. Beacon expressed a desired goal to make it easier for visitors to find job openings. Throughout the site, there are now several ways for visitors to access this information. The first menu option on the Home page is their Careers section. This menu option provides a dropdown of subtopics including open positions, benefits, and a place to submit your resume. Upon scrolling further down on the Home page, two other locations appear for visitors to view open positions and benefits. With the minimal text on their Homepage, viewers can’t miss it.
Lastly, Beacon Technology was concerned with SEO and how to improve their chances of showing up on organic searches. Through keyword research, keyword optimization, and the addition of metadata and structured data, users are better able to find Beacon’s new site through search engines. Also, by adding a blog section featuring content pieces full of high-quality, targeted keywords, their organic SEO is likely to further improve.
To improve on the simplistic feel of the website, Stellar Blue’s Design team has created a crisp, bold look that aims to help Beacon Tech stand out against the competition. Our design experts worked with Beacon to create a fresh look for their brand, incorporating a new logo featuring their the lighthouse theme the company is known for. Leveraging the lighthouse concept gave the new logo and imagery instant recognition, while still appearing revitalized! As you scroll through and view the various pages of their website, you will find strong colors -- grey, black, yellow, and red -- imagery, and fonts that further add to the refreshed look of the Beacon Technologies brand and website. This new look aims to provide a cleaner, more aesthetically pleasing appearance for all site visitors.
This cleaner, simplified design also works to provide easier navigation throughout the site for both visitorBeas and the Beacon team. The home page now offers previewed bits of information, making it easy for those looking for career opportunities to access their desired location on the website. The entire Careers section is fully custom with the ability to add videos, pictures, Google structure data, and geolocation. Through the addition of geolocation, key internal representatives on the Beacon team will receive notifications when someone fills out a job form dependent upon location. This not only allows Beacon Technologies the ability to save time in sorting through applications, but provides a more personalized experience and quicker response time to said applicants.
Additionally, back-end work was performed by Stellar Blue’s Development team to allow for members of the Beacon team to easily create job postings on the website. This feature allows Beacon’s team to spend less time on the tedious tasks of posting the position, and more time to be spent on interviewing and finding the right fit for the position.
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