Appleton Parks and Rec in Appleton, Wisconsin, provides a vast amount of information and resources to the Appleton community. These resources include many fun and interactive activities for friends and families to participate in during all seasons. Because Appleton Parks and Rec is often a go-to for information in the Appleton community for locals and visitors alike, they have teamed up with Stellar Blue Technologies to create a new, user-friendly and informative site with user experience and navigation in mind.
From over 700 classes to 609 total acres of parks, to aquatic activities, this website hosts a plethora of Appleton information. The primary challenge and goal of the Appleton Parks and Rec project were to create an informative, fun website that is easily accessible and navigable for all visitors. With so much detailed information, it could be easy for visitors to get lost or overwhelmed. Our team at Stellar Blue set an objective to create a new, custom website with user experience at the forefront. Appleton Parks and Rec provides fun, engaging, exciting activities for its community, so an additional goal was set to create a website design that accurately reflected their brand on every page. Bright colors that complimented the Appleton Parks and Rec logo would be utilized to display the information in a fun, aesthetically pleasing manner.
In order to provide a more user-friendly experience to site visitors, Stellar Blue’s Design and Development team used Elementor, a WordPress editing tool, throughout their construction of Appleton Parks and Rec’s new website. This tool allowed the team to develop expandable text areas and counters. This produced the ability to still provide all of the information necessary, but in a cleaner, less cluttered way. An interactive and informative experience is now provided to visitors as soon as they enter the Home page.
A more navigable experience was provided by developing a more logical menu listed at the top of the page with interactive dropdown text displaying subtopics. Users can now easily navigate to their desired location of the website without having to scroll through the entire homepage or perform a multitude of clicks and searches. Further, some of their “hot” topics are highlighted in a colorful, eye-catching way, within the first frame of the home page, including Programs & Events and Parks & Trails. Each of these topics acts as an interactive image displaying several subtopics within it. This provides a better user experience as visitors can get a preview of those subtopics without even having to leave the homepage. Upon clicking into one of these, visitors are taken to a page with further subtopics of this category displayed in “bubbles” or in a list on the left, depending on the page. This allows for quick access to more in-depth information about the different components of the subtopic.
Continuing the theme of ease of use, the menu of core topics either remains at the top or in a dropdown menu at the side of each page for easy navigation back and forth as the visitor desires.
The bright colors of red, blue, green, and yellow stand out against the classic grey and white background of the website. The use of these colors provides a more aesthetically pleasing, fun sense to the website. The “fun” of the brand is further produced through the addition of photo galleries. Images of their parks and various activities fill hero images on each page, giving visitors real-life examples of the activities, programs, and parks they’re most interested in.
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Balestrieri is a trusted industry leader in abatement, adaptive reuse, aerial imagery, environmental building demolition, and renovation services. Our team at Stellar Blue Technologies had the opportunity to build and launch a new custom website. It was important that we listened to their story to truly understand their brand in order to exceed expectations on their web design and development project and showcase the unique personality of the Balestrieri brand.
Balestrieri wanted to create a beautiful website including galleries to showcase their projects as well as highlight the services they offer. It was important to acknowledge their team, culture, and values including their K9 icons.
The Balestrieri website had many unique animations and design elements including a zoom feature photos, video background loops, equipment animation, interactive mouseover effect on employee photos, locations, and more!
Stellar Blue’s design and development team included unique features that truly brought the Balestrieri brand to life. Our team was able to stay on target to launch this large website project under tight deadlines producing stellar results for our client.
Earth Sense Energy Systems, based out of Dale, Wisconsin is the Country’s largest retailer of pellet burning stoves and inserts, dedicated to the sales, service, and installation of energy-efficient, high-quality products, and accessories since 1991.
Earth Sense Energy Systems contacted Stellar Blue to streamline their e-commerce experience for their new and existing customers as well as incorporating a website design refresh that reflected their current brand look and feel.
Their homepage features large imagery of their products in a variety of environments and puts their products at the center of attention. Stellar Blue incorporated the brand’s rustic font along with a torn paper effect and muted colors to reflect their current branding while keeping the focus on the products themselves.
The site also features an interactive dealer location map that will direct customers to a dealer if the product they wish to purchase can not be purchased online.
The Hemophilia Outreach Center located in Green Bay Wisconsin is a comprehensive treatment center that provides care, knowledge, and support to those diagnosed with bleeding disorders.
Their drive to create support network and provide knowledge to those with bleeding disorders led them to Stellar Blue in search of a new website. They wanted an easy to navigate website that provides their patients with comprehensive information while incorporating a brand refresh to give the website a modern and clean look.
The design team incorporated their brand’s colors and logo elements throughout the new refresh and added in some additional colors to their brand palette to bring contrast and diversity to the site. The curved elements of the logo were mirrored in the curved section dividers and graphic elements which adds visual interest while also leading visitors’ eyes down the page.
The design and development teams worked together to incorporate an animated process section that walks newly diagnosed patients through the steps of their journey with a bleeding disorder, by making this layer interactive it not only holds the visitors attention but provides invaluable information as to the next step they have to take with the Hemophilia Outreach Center.
Other features on the site include social media feed, custom designed interior pages, donation form, and online bill pay.
If you would like to know how Stellar Blue can help improve your website, contact us today!