The new ADI website grabs visitors’ attention as soon as they hit the homepage. Arriving on the homepage, an integrated video background allows visitors to see a flyover of Appleton, followed by footage of the vibrant downtown life. Scrolling down on the animated homepage brings up upcoming events and latest news as well as interactive tiles that take visitors to areas such as lodging and living, coffee shops and dining, live music, the ADI store and more. The bottom of the homepage features a scrolling sponsor marquee and contact information.
No matter what visitors want to find out about downtown Appleton, it is available on the website. A general search feature is available, as well as a business directory. If visitors still cannot find what they are looking for, they can utilize the advanced site search feature. By visiting the upcoming events section of the website, visitors can use the interactive events calendar to find out what’s going on by a specific event type, start date, end date or keyword search. Visitors can also purchase ADI gift certificates via the ADI store. For those that want to stay in the loop, a newsletter signup form is available in the site’s footer. Features were also added to increase usability. Google Translate can translate the text of the website into nearly any language, and the responsive design allows for convenient mobile viewing.
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