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What We Did:

• Website Design & Development
• Logo Creation
• Google Ads

The Worm Casting Co.

Industrial agriculture Vermicompost company

The Worm Casting Co. was searching for a digital marketplace to offer their products to a wider audience. 

We worked with them to re-brand and build their first e-commerce solution while retaining the reputation they built under a previous name. 

Our plan to drive traffic consisted of deploying organic and paid campaigns to target users on search engines like Google. 

Learn about our successes below. 

Website Design / Development:

  • Organized site architecture and navigation for ease of use 
  • Designed a path to purchase that eliminated barriers for visitors 
  • Integration of Woo-Commerce into their custom WordPress website 

Logo Creation:

  • Created variations of logos utilizing a central color scheme 
  • Incorporated their brand history with new visual elements to reflect who they are 

Google Ads & SEO:

  • Performed keyword research to determine what users are searching for their products
  • Analyzed competing brands and structured Google Ads campaigns around opportunities available
  • Organized page keywords to optimize authority within search engines 
  • Aligned backend schema to match engaging copy for users

The Outcome:

  • The Google Ads campaign gathered a such a surplus of leads and was concluded after a few weeks 
  • A robust search engine optimized website that acquires around 20 users per day organically
The Worm Casting Co SEO project by Stellar Blue technologies