Respite care association of Wisconsin
Website Design & Development
Respite Care Association of Wisconsin (RCAW) of Appleton, Wisconsin, approached the Stellar Blue team with the website and marketing challenge of building a clean, new site that made it easier for site visitors to find the most important services and programs RCAW provides.
What We Did
- Designed a modern and engaging homepage based on their brand logo and colors
- Simplified the main navigation and submenus around the key programs—training, grants and the registry—that users most often seek out
- Improved user experience with organized information
- Implemented an ADA compliance tool that makes the site accessible for all audiences
Special Features
- Created and edited videos for Respite Care Association of Wisconsin that explain respite care in depth
- Included prominent callouts with clear call-to-action buttons to maximize audience engagement on programs that directly pertain to them
- Visually highlighted key services so users could easily identify which programs are best suited to their needs
- Implemented free training access
- Developed virtual events to decrease spread of COVID-19
Design Services
In addition to the website Stellar Bue created a series of marketing Rack Cards for RCAW that matched the new look and feel of their website.
