Respite Care Association of Wisconsin

Respite care association of Wisconsin

Website Design & Development

Respite Care Association of Wisconsin (RCAW) of Appleton, Wisconsin, approached the Stellar Blue team with the website and marketing challenge of building a clean, new site that made it easier for site visitors to find the most important services and programs RCAW provides.

What We Did

Designed a modern and engaging homepage based on their brand logo and colors
Simplified the main navigation and submenus around the key programs—training, grants and the registry—that users most often seek out
Improved user experience with organized information
Implemented an ADA compliance tool that makes the site accessible for all audiences

Special Features

Created and edited videos for Respite Care Association of Wisconsin that explain respite care in depth
Included prominent callouts with clear call-to-action buttons to maximize audience engagement on programs that directly pertain to them
Visually highlighted key services so users could easily identify which programs are best suited to their needs
Implemented free training access
Developed virtual events to decrease spread of COVID-19