respite hero

Respite care association of Wisconsin

Website Design & Development

Respite Care Association of Wisconsin (RCAW) approached the Stellar Blue team with the website and marketing challenge of building a clean, new site that made it easier for site visitors to find the most important services and programs RCAW provides.

What We Did

  • Designed a modern and engaging homepage based on their brand logo and colors
  • Simplified the main navigation and submenus around the key programs—training, grants and the registry—that users most often seek out
  • Improved user experience with organized information
  • Implemented an ADA compliance tool that makes the site accessible for all audiences

Special Features

  • Created and edited videos for RCAW that explain respite care in depth
  • Included prominent callouts with clear call-to-action buttons to maximize audience engagement on programs that directly pertain to them
  • Visually highlighted key services so users could easily identify which programs are best suited to their needs
  • Implemented free training access
  • Developed virtual events to decrease spread of COVID-19
respite homepage

Design Services

In addition to the website Stellar Bue created a series of marketing Rack Cards for RCAW that matched the new look and feel of their website. 

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