Oneida nation


Oneida promotes support within their indiginous community to increase diversity and acceptance for all. Stellar Blue acknowledges this valiant effort to increase awareness among our communities which is why we are honored to help them track what matters.

What We Did

  • Implemented a comprehensive data-tracking software that allows us to accurately pinpoint flaws and strong points
  • Created a personalized custom dashboard that allows them to see and understand their data at a glance
  • Measured important conversion events to stay up to date with their marketing return on investment
  • Utilized heatmaps, recordings, & behavior analytics to get a precise understanding of the user experience
  • Provided reliable expert analytic help to help them understand the story behind their website data

Project Goals

  • Successfully tracking visitor location hot spots
  • Precisely monitor website traffic
  • Analyze traffic tendencies and evaluate user experience
  • Improved SEO with data-driven driven technical solutions