Balestrieri

Analytics

Balestreri takes pride in doing what’s best for the environment and their community which is why Stellar Blue was extremely honored to assist them in their digital journey. Stellar Blue ensured that their important website data was being tracked so we have data-driven guidance on what to improve and what is working well.

What We Did

  • Implemented a comprehensive data-tracking software that allows us to accurately pinpoint flaws and strong points
  • Created a personalized custom dashboard that allows them to see and understand their data at a glance
  • Measured important conversion events to stay up to date with their marketing return on investment
  • Utilized heatmaps, recordings, & behavior analytics to get a precise understanding of the user experience
  • Provided reliable expert analytic help to help them understand the story behind their website data
balestrieri 30th anniversary logo 2

Project Goals

  • Provide a geo-location based tracking report
  • Monitor and evaluate organic keyword results
  • Utilize site health to improve website performance
  • Monitor devices usage to better gauge user experience

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