Is Email Marketing Still Effective?

Yes, think of email marketing as a direct conversation with your audience. Since it goes straight to their inbox you have a lot of personalization available which is the key to success when converting leads into clients and window shoppers into customers.

Can I Buy a List When Getting Started With Email Marketing?

Buying an email marketing list is the perfect way to get your email blocked by Google, Yahoo, and all of the other email providers. Since these individuals don’t know who you are, they may report you as spam which will hurt you deliver rate and could even get your sender email suspended or banned.

How Can I Grow My Subscriber List?

It easier said than done but collecting emails via your website, events, or real life encounters are the best ways to collect quality emails. These email contacts will be about much more likely to take you up on an offer whether it be a promotional sale or an event that you’d like for people to attend.

How Often Should I Send My Marketing Emails?

We recommend that you don’t spam your users by sending them an email every other day. We’ve noticed that sending once or twice a week provides the best results without annoying your email recipients.

What Is The Best Time and Day to Send Emails?

Best Days to Send Emails:

  • Tuesday
  • Wednesday
  • Thursday

Worst Days to Send Emails:

  • Monday
  • Friday

Best Times to Send Emails:

  • 9AM – 11AM
  • 1PM – 2:30PM

Worst Times to Send Emails:

  • Before 9AM
  • 11:30AM – 1:30PM
  • After 4PM

How can I make sure my emails don’t end up in the spam folder?

Follow best practices such as the following:

  • Build your own email list
  • Regularly clean your email list
  • Make it easy for recipients to unsubscribe
  • Automate message replies if possible
  • Don’t spam your recipients with 7 emails a week

What is SEO?

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

Does My Business Need SEO?

If you currently have a website or are looking to design a website for your business then, yes, your business should definitely be investing in SEO.

Search engine optimization offers a way to increase traffic, bring new business leads and nurture the existing relationships that already exists without paying for each and every click through paid marketing or depending on referral business. 

How Does SEO Work?

Search engine optimization is the product of search engines — search engine companies develop ranking factors and use those factors to determine the most relevant content for a search. However, before a search engine can determine the most relevant content, it must crawl and index it.

  • Crawling: Search engines use crawling to discover and re-discover new and existing pages on the web. Crawlers — also known as spiders — use links to discover and re-discover content, which is why internal linking and backlinking are crucial to SEO.
  • Indexing: Search engines use indexing to store content from the web and then deliver it via search results. Indexing happens after crawling. Most pages will enter a search engine’s index, but spammy, blocked, or duplicate pages rarely get indexed.

Why Isn’t My Website Ranking on Google?

You might not be showing on Google for the following reasons:

  • Your site is new and hasn’t built up sufficient authority to rank for competitive search queries.
  • Your content doesn’t match the searcher’s intent or lacks in-depth analysis or quality compared to the pages that rank for the queries you’re looking at.
  • Your website is blocking search engines from crawling it (usually in your robots.txt file) or is instructing them not to index it (generally using noindex tags).
  • Your site has launched very recently (within a few days), and you have not submitted the site to Google
  • Your site has received a sitewide manual penalty for violating Google’s Webmaster Guidelines.

How Long Does It Take To Rank on Google?

Well, as is the answer for many SEOs: it depends. A good answer is somewhere between six months and one year, but this is very much based on the level of resources you allocate to your strategy, the level of competition, and what others who compete for the same queries are doing.

What Are Google’s Most Important Ranking Factors?

  • Time on site
  • Total referring domains
  • Content length
  • Followed backlinks
  • And more

Visit our SEMRush partner’s blog to learn more about the The 23 Most Asked Basic Questions About SEO

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