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Don’t Turn Away Profitable Potential Business

posted on April 29, 2020
Design Development General

You’ve dotted your i’s and crossed your t’s with the Americans with Disabilities Act (ADA) for everything from staircases, railings, doorways, bathrooms and access ramps, but how’s that website of yours? Without even realizing it, you could be losing business from important customers who might have trouble interacting with your website because it doesn’t meet ADA compliance requirements.

Brick and mortar aside, your website is designed to help drive traffic, or more importantly, conversions. Whether you’re selling a product, a service, or simply driving visitors to get in touch, it’s all about action. Now more than ever, it’s critical to ensure ANYONE and EVERYONE can easily experience and engage with your business online. If your audience can’t properly engage with your website, how will they convert into a sale or a lead?

Did you know under Section 504 of the Rehabilitation Act of 1973, any organizations receiving federal funding must make their organization accessible to those with disabilities? Did you know this also includes your website and online presence? This can even go as far as adding captions to videos for the deaf or hard of hearing and making sure your images have alternate text markup behind them. Neglecting ADA compliance could not only result in the potential for lost business, but can also open the door for a discrimination lawsuit against your organization.

Let’s take it a step back. The ADA exists to make sure those with disabilities have the same opportunity as anyone else. The deaf, blind and those who need to navigate by voice, screen readers or any other assistive technologies all deserve accommodation. Not long ago, little thought was given to how ADA Compliance might apply to the online world. And the standards are always evolving. It’s expected that by late 2020, we’ll be saying goodbye to ADA 2.1 and hello to ADA 2.2 regulations. So even if your site is compliant today, have you given thought to what’s next?

Fear not…there are options! Online ADA compliance solutions are designed to help keep you from losing out on business. We offer a fully customizable solution that not only automatically updates to the newest regulations, but accounts for each update you make to your own website.

Thanks to machine learning and integration of artificial intelligence, we’ve cut the fat from managing ADA compliance on your website (and the risk of bankruptcy by lawsuit) by introducing a subscription model that seamlessly integrates with your site for interactive, real-time ADA maintenance.

If you’re interested in a check-up to see if your site is compliant, contact us to set up a virtual appointment with a project strategist. We’d love to help you make sure you’re connecting with all of your customers seamlessly and not losing out on any potential business opportunities.

For more information about how the accessibility solution works, take a look at video embedded in this post showing some of the features. Or better yet – contact us – for a no-obligation demo of the AI-driven ADA compliance tool.

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