Stellar Blue Technologies, a Neenah, WI digital marketing firm, has launched a new custom website for Balestrieri Group of Milwaukee, WI. Industry leaders for over 25 years, Balestrieri demonstrates excellence in abatement, adaptive reuse, aerial imagery, demolition, and so much more. It was a privilege to help give their digital presence a major facelift with a brand-new custom website!
The new Balestrieri website is a masterpiece of storytelling. Immediately below the visually impressive hero section you come to the five most common ways that customers want to partner with the company. Each section leads you to a distinct landing page that begins with a testimonial and continues with a description of the service. A big phone icon is present across all pages reminding you that service is only a call away.
Not sure what the company is about? The home page continues with a featured project to showcase what’s new and exciting. Then it transitions into an adaptive team member banner that expands person by person as you hover over their image. The home page concludes with the most recent news feed and highlights their renovated blog and newsletter signup.
Our goal was to simplify the user experience. Prior to the website renovation there were pages upon pages that were often three or four clicks buried deep. We’ve streamlined the process for visitors to find what they need much quicker and more intuitively. Because Balestrieri Group offers so many services, a search bar was added as the first item to pop up in the drop-down navigation to take you right to what you’re looking for.