My name is Andy Hoffman, and I’m the new Video Production Specialist at Stellar Blue Technologies. I’m looking forward to joining the great group of people here at Stellar Blue and to producing some stellar looking video content for their… or rather our, clients. I’ve been working in the video world since late 2013, with a side tangent into the craft beer industry along the way.
I don’t have a formal education in video per say. I graduated from Winona State University in 2012 with a double major in Advertising and English Writing. It’s been an interesting journey that’s landed me here, but I’m doing what I love, and it turns out I have some talent to back it up as well.
My Advertising degree led me to a career in corporate retail starting in a print advertising department and transferring to broadcast advertising a year later. The broadcast department was an assembly line that made up for my lack of video training quickly. When you are producing 8-12 commercials a week with a 6 week production schedule, you tend to pick things up fairly fast. Once I had the skills to backup my talent, I experienced a meteoric rise through the ranks.
A lack of a creative outlet, passion for craft beer, and a good group of friends then grew into what would become Taproom Travelers. We somehow managed to make a brewery tour habit into a fun hobby business producing mini-documentary videos featuring different breweries across the Midwest. With that success, I also invested in some video equipment of my own, which let me round out my resume with some freelance work and some creative personal projects.
And really, that’s it in a nutshell. I’ve been doing this professionally for almost 5 years now, and a new career with Stellar Blue should see me continuing that trajectory for many more to come.