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How Analytics Drives Strategic Marketing Strategies

posted on October 27, 2017
General

Less than 0.5% of all data is ever analyzed and used. Whoa! That is a lot of information that can fall through the cracks. With so much information at our fingertips, it is important to implement an analytics platform you can trust. It helps companies make data-driven decisions that fuel their marketing efforts. Analytics is a way to keep ahead of customer behavior and optimize areas internally that may fall short.

Some of the great benefits of having analytics is the ability to compare month to month or year to year customer behavior. This includes understanding important KPIs like why having a bounce rate that is 35% or less is ideal or SEO tactics that will help optimize your website. Further, leveraging your data allows you to see what social platforms your audience is using and what days/times are best for your posts. In turn, this helps you create a strong marketing strategy for your business.

It’s clear to see that analytics and marketing go hand in hand. This dual system is a sure way to build your brand, increase your engagement, and drive sales. At Stellar Blue Technologies, we not only take the guessing out of analytics, but we also maintain your analytic information for you. We do this by creating detailed monthly reports that provide:

– In-depth analysis of your website’s data

– Quarterly meetings to ensure your goals and outcomes are met

– Industry-specific solutions tailored to the needs of your online marketing

– Visitor information and potential leads for our clients

– Information privacy (We never sell your information to a 3rd-party source!)

Most importantly, we are available to our clients for any questions or concerns they may have about analytics on a daily basis.

Let us help you incorporate analytics into winning marketing strategies for your business to drive sales, increase brand awareness, and reach a larger audience. Contact us TODAY!

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