Setting up unique URL’s for all of your digital marketing campaigns is one of the most effective ways to track your efforts, as well as establish which platform is bringing you the most value. These unique URL’s will give you the insight you need in order to optimize your digital strategy that puts you in a place to maximize your efforts. If you aren’t familiar with what a campaign URL is or it can be utilized, let’s take a closer look.
Say you’re the owner of an ecommerce website that sells equipment for landscaping enthusiasts. During the month of June, you decide to run a promotion on gardening supplies and tools. You built your landing page and you’re promoting it on a variety of channels, such as social media, Google Adwords and email. So, now what? How do you measure the effectiveness of all of your marketing efforts? Well, that’s where you can take advantage of a unique URL! For each separate marketing platform, you can implement a special campaign link that will provide you with data for that particular platform. This means you would have a separate URL for each channel allowing you to better segment your data, giving you the opportunity to be as successful as possible.
If you’re currently marketing your business on a number of digital platforms, campaign URL’s can be the cherry on top to an effective analytics strategy. Data is the variable in the marketing equation that gives us insight regarding future efforts. If you have questions about your website analytics and want to learn more about how you can start maximizing your efforts, give one of our Stellar team members a call today!