When creating a video, the most important part comes before you even turn the camera on. The planning stage is critical to ensure that your video will receive the attention and lasting effects you want. Here are five steps that you should not skip:
- Define your audience and distribution channels
This is the most important part of the planning process for you video. This will help to determine the length, topic, and shots you need. You must consider where this video will be housed (website, social media, etc.), and who is going to see it (clients, co-workers, family). Each video location and audience will demand a different approach to your topic and videography.
- The question your audience is asking
What information or point are you trying to make clear to your viewers? Whether it be a How-to video, Call to Action, or Event Coverage video, the point needs to be clear and made up front. Viewers are less likely to finish a video if it’s longer than 2 minutes, so in order for them to grasp the message, be up front.
- The theme of the video
The theme of the video is also very important as it will determine the mood of the viewer while watching. Is it supposed to be uplifting and fun, or professional and serious? This will help to determine the music (if used), and the different graphics/fonts that are used. Determining the theme/tone of the video will help save time in the editing process down the road as well.
- Create a storyboard
Storyboards may seem like a waste of time, but in all reality, they can actually save you hours in the long run. They force you to think through logistics of your video and determine the flow of the plot. You can also map out what camera angles you will use, and what graphics you might need.
- Make a list of the different shots needed
This list pairs with the storyboard perfectly. After mapping out the main plot, you can begin to plan out the more “creative shots, also known as B Roll footage. In an interview video, it can get a bit boring just watching a talking head, so plan to throw a few clips of different scenery into the mix. This could include a clip of the subject’s hands while they talk, them interacting with other people, or performing a task. Keeping a list of these shot needs can save you a lot of uncertainty and time in the future.
Looking to get started on your video marketing? Give us a call today as love a good video shoot!