It has been a quarter of a century since the internet became available to the public. Brett Favre was new to the professional gridiron and Justin Bieber was new to the world. Like the Biebs back then, websites were brand new and had so much potential. But like Favre now, the websites had their own grey hair and stiff joints. We cringe at the thought of how unappealing these websites looked and operated. Thankfully, the times have changed.
With inbound marketing, the goal is to grab a person’s attention and guide them to your website. But, if you’re trying to do so with an obsolete, late 90’s style website, your website traffic may be as barren as a Wisconsin highway in winter. Without an updated website design, you can almost chase away potential customers. With an inbound marketing web design, your business can make a quick turnaround. Let’s take a look at few beneficial characteristics of solid inbound marketing web design.
1. Have a plan and stick to it (unless data suggests modifying the plan)
Creating a detailed and thorough content strategy is an excellent starting point. But before you begin writing novels and expecting leads to rush to you all at once, think about your plan of attack first. It is key to place yourself in the shoes of the buyer; what blog posts might they be interested in; what is a related e-book they could download; could I offer them a free demonstration of some sort. This will help turn website visitors into solid sales leads.
2. Be responsive
Mobile website browsing has become a popular way for potential consumers to investigate a company. It is essential for websites to be mobile-friendly but making them responsive is all the more beneficial to a website. Making a website responsive means that the website is built to fit any size screen whether it be a tablet, smartphone or desktop. As the device changes, the website changes to fit the screen being used. Not only does this make the website more visually appealing but it also makes it easier for the user. Popular search engines such as Google will even downgrade your site for not being responsive and in many cases not even deliver your non-responsive website in search results.
3. Be a conversation starter
When creating a website, each page should be created with the idea that there is enough information included to give users the chance to become leads and potentially customers. Including contact forms or links to contact pages, provide them the opportunity to learn more about your brand or give them the option to make a purchase right then and there. Allow the user to dictate their visit to your website.
4. Always connect to social media
We hope that your company markets itself on multiple social media platforms like LinkedIn, Facebook and Twitter. Ensuring that the user is aware of that is essential. Include plug-ins on your website in order to allow users to share content they find compelling or informative. If people are sharing your content, you’re getting free exposure and building your brand awareness.
5. Measuring capability
The inclusion of analytics can do wonders for your website. Having the ability to track certain pages, events and referrers; knowing how many people are searching in certain geographical locations; seeing the average time spent on a page are all ways you can benefit from the inclusion of analytics. With analytics, you can determine what’s working, what isn’t and tweak your marketing strategy accordingly.
Don’t allow yourself to market your brand with a website that hasn’t seen an update since the last millennium. If you’re looking for a company that has the capability of providing you with all the bells and whistles a website could need, contact Stellar Blue Technologies and let us build you the website you’ve been dreaming of.