The Significance of Storytelling

STORYTELLING“Marketing is no longer about the stuff you make, but about the stories you tell.” – Seth Godin

When you hear the word storytelling, you’re probably thinking of the bedtime stories you tell the little ones in your life or the good times you have sitting around the campfire in the summertime. Marketing storytelling is fairly similar for a multitude of reasons, but it’s sole purpose is to improve your marketing campaign and evoke emotion. It allows you to promote your products without having to tell people about them and connect with them on a more personal level. Your audience then doesn’t have to feel pressured or sold.

Authenticity
If you’re going to take the storytelling approach to market your brand, make sure the information you’re relaying is authentic. People want content that speaks to them personally and shows candid events of everyday life. This authentic storytelling draws emotions and passion from the audience and turns them into advocates of your brand.

Visual
Storytelling has gone from lengthy articles to images and videos. You need to discover how to present your brand’s story to meet the short attention spans of this generation. If you don’t draw in your audience in the first few moments of your attempt to tell your story, they will have already moved on to something else. Capturing your audience’s attention is key and visuals will help you do that!

Here are some tips:
Keep your visuals timely: Our short attention spans require that videos and descriptions aren’t lengthy.
Focus on the brand: Whatever you’re creating must represent the brand you are trying to represent.
Add humor and emotion: This is one of the biggest ways to grab your user’s attention. People love things that make them laugh and tug at their heart strings.
Design visuals that spark curiosity and grab attention
Jump into real-time conversations: Create something that people can talk about. The more people talk about your brand, the more your brand is being promoted without you actually having to do it yourself by pushing and selling.

To learn how to tell your brand’s story, contact a Stellar Blue representative today!

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