My name is Erica Van Riper and I am joining the Stellar Blue team as a Marketing Strategist. I graduated from the University of Wisconsin Oshkosh with a degree in journalism and an emphasis in advertising. My first full-time job out of school was in a human resources, which I enjoyed but I felt that I was missing the creative element I fell in love with during my time in college and through the internships and activities that I was involved with.
During my senior year of college, I was a social media intern for a nonprofit, Together We Rise. Through this internship, I was able to utilize the social media skills I had been learning in the classroom to help the organization drive results. It was exciting to finally implement what I was learning in the classroom in the real world! I was also involved in the National Student Advertising Competition (NSAC) which provided the opportunity to create an advertising campaign from start to finish and then present the final project to industry experts. NSAC helped me validate that I wanted to be in in this industry because I loved that entire process!
I can’t wait to learn and grow with Stellar Blue! I feel very fortunate to have the opportunity to work with these passionate and talented individuals and I’m excited to see what we can all do together!