Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and the list goes on. Keeping up with all of them can seem like a very daunting task for the average marketer, let alone a growing company. Thankfully, there are new tools that have emerged to help companies tackle this never ending list of social media upkeep. Here is a list of five different ways to make your posting life a little easier.
These tools are by far the easiest way to automate your social media presence. One personal favorite that we use is Hootsuite. There are also other tools out there such as Social Flow, SocialOomph, HubSpot, Sprout, and Buffer. All of these tools allow you to schedule your social media posts in advance and also monitor activity happening across your multiple social media channels.
Syncing Your Blog
Without a doubt, blogs are a lot of work. You put a lot of time and effort into creating the blog itself as well as the graphics to go along with it. It would only make sense that you would want it to be seen by as many people as possible, with all of the hard work you put into it. WordPress has a wide array of plugins that allow you to share your blog to multiple social media sites when you publish.
Unless you have just started your blog, you are going to have mounds of old blog posts in your archives. Sometimes, life gets a little crazy and you don’t have time to create a new blog post, so why not reuse an old post from your archives. Obviously, blog posts referencing things such as the hottest upcoming blogging trends in 2013 would not be ones that you would use again.
Curate Some Content
Although creating your own content for social media posts is important, sometimes curating content from a well known source is a great tactic. Curating content from well known sources allows your readers to know that you are a trusted source for information. Hootsuite is a great tool for this. It gives you an option to discover suggested content that you have created interest in based on keywords.
Down Time Equals Task Time
Automating tools are a great thing to have. However, social media platforms still need a little bit of human behind them catering to them. The automating tools are great in helping you not become too overwhelmed when keeping up with all of the platforms. However, when you are posting without the help of the automation tools, take it one task at a time.
When you have down time, focus on a task. This could be something as simple as responding to a comment from a customer or leaving a comment on someone’s post. Giving your platforms this personal effort, shows your followers that you are more than just some company behind a computer screen. This will lead to a better and stronger following.
Are you interested in growing your social media presence? Contact the team at Stellar Blue to see how we can help!