This day in age people are interested in engaging and interactive content. The majority of your followers are going to pass over lengthy posts and articles. Videos are the new thing, and these live streaming video apps are a means of connecting with your customers and followers on a more personal level and will help you humanize your brand.
You may consider a company Snapchat account and encourage your already loyal followers to follow along with you throughout the day. You can post goofy, entertaining selfies of the marketing team at their Monday morning meeting or a live streaming video of the humorous IT department’s Nerf gun war during their lunch break. You could also utilize applications such as Periscope, which can be posted directly to Twitter. Since you may already have a strong presence on Twitter, this might be a good route to take as you transition into the world of promoting your company through live streaming video applications. These applications are allowing us to communicate with our customers and followers on a much more personal level, and that could mean huge things for your company or brand!
What are some things you might want to capture for your live streaming videos?
Something you could think about doing to promote your product or service is start a video blog. You could also stream live from the next community or networking event you attend, or stream the launch of your next big project. Another really fun way to promote your company on a personal level that will help you relate to your customers is to live stream from company parties and holiday get-togethers, showing your employees are fun and relatable.
This is just the beginning of the live streaming video and broadcasting trend, so jump on the bandwagon and get your company out there!
If you’d like to learn more about applications such as Snapchat, Periscope, or other live-streaming video applications, contact the team at Stellar Blue today!