It’s time to close the door on 2015 and get ready for a new year, and new trends! We’ve compiled this list of the top 5 web design trends to watch out for in 2016.
Google’s Material Design (Flat Design on Steroids) The previously popular flat design is expected to evolve into a more robust material design. Material Design is a design language for websites developed by Google that uses grid-based layouts and focuses on usability and responsive design. In 2016, we can expect more sites will be utilizing material design over traditional layouts.
Micro-interactions and Minimalism As sites have become more and more complicated, minimalism has become much more attractive. We intend to see an increase in UX Design to improve user experience, making sites easier to use with more thoughtful content and personalization. The goal of UX Design is to make using a site a delightful experience, simplifying navigation and providing a variety of choices without being overwhelming. In 2016, more sites that are not fun to use (ex. airlines, banks, health care, finance) will be made into an exciting experience.
Bold Colors and Typography Many sites and apps are now using bold, bright colors to draw people in. These bold colors are straightforward and powerful and give off an emotional energy that is more appealing to users. Another quality of websites today that is attracting website users is the use of typography. Typography reinforces values and conveys important messages, and since fonts are more easily accessible to web designers, expect to see the use of fun, unique fonts grow in the new year.
Storytelling Websites that engage and appeal to users’ emotions while utilizing great design and content formats will stand out in the new year. Things such as cinemagraphs will captures users’ attention and provide a little more than just your average photo can. Storytelling ties into UX Design, because you are providing your site users with an experience when they visit your site, which will keep them interested and continuing to come back to your site.
Natural Stock Photos and Quirky Illustrations The days of using cheesy looking stock photos are over. What’s in in 2016 is natural looking stock photos that connect with people on a whole different emotional level. Website designers are moving away from portraying brands as polished and unapproachable and are now making sites with a more personal and engaging design. Some designers are even using illustrations on their sites to allow a viewer to interpret scenes or ideas, bringing something different and fun to the world of web design.