It’s about time to dust off the old holiday decorations you’ve had in the attic all year, and it’s also about time to break out some new holiday marketing strategies for your business! So, how can you get your brand involved with the holiday season? You can start by modifying your website and social media content and visuals to incorporate the season!
Visuals and Graphics
It is always important to have appealing graphics and visuals, but for the holidays, adding things such as snowflakes to your cover photo or making your logo look like a gingerbread cookie, can get your users and followers in the holiday spirit! It is important that you maintain consistency throughout your website and social media channels and maintain true to your brand style. If your brand is classic and traditional, stick with simple classic holiday colors such as reds, greens, golds, and silvers, and if your brand is more modern go with more trendy, fashionable colors and graphics. You can use tools such as Canva.com to add things like snowflakes or ornaments to cover photos and other images. Get creative! Find the best way to tie the holidays in with your site and social media networks’ media, visuals, and graphics.
It’s always all about the content! Content is crucial for having an easy-to-use and easy-to-understand website that is optimized for Search Engine Optimization (SEO). For the holiday season, keep in mind of SEO changes, and alter your content accordingly. You can relate your content to the holidays by writing about charities your company has given to this season or holiday events your company has attended, for example. Also, promote engagement with your followers about holiday plans, ideas, tips, and traditions!
To improve your digital marketing strategies and have your business ready for the holiday season, contact a Stellar Blue representative today!