The year is just about wrapping up and we are quickly approaching 2016. Most people and businesses in the community are beginning to set their upcoming New Year’s goals and resolutions. 2016 is right around the corner and every company should set new and upcoming objectives that are manageable, and attainable much like our own New Year’s Resolutions. Here are some easy items Stellar Blue suggests adding to your marketing checklist to help you prepare for the new year.
- Evaluate & Analyze past results
Take a look at your strategies and campaigns from last year and determine what worked and what could have been done better. Determine what strategies you can replicate in the coming year and how you can improve on the strategies that maybe did not yield the results you were hoping for. Creating an editorial calendar can help see the big picture of an entire year.
- Get trendy with technology
Staying up-to-date with technology and the latest trends is critical for any organization. Do a security check to ensure your digital information is secure. Check your digital presence to ensure your site is mobile friendly, and your social presence reflects the times. Also pay attention to up-and-coming technological trends such as video production, web design and development and more.
- Define your organization’s vision for 2016
Determining your overall marketing vision and efforts for 2016 is critical. Highlight what your high-priority marketing goals are such as capturing more market share, building more customer retention, etc. You should also consider long-term and short-term marketing goals to build a foundation around your vision. If done correctly you will have a successful marketing road map for 2016.
Take some risks in 2016 and have a goal to stand out in the digital world. Stay tuned right here to the Stellar Solutions Blog for the latest trends, tips, tricks and resources to help take your marketing up a notch. If you need assistance implementing your biggest marketing ideas for 2016, contact the team at Stellar Blue.