Many businesses may feel like setting themselves up on sites like Manta and Yelp is unnecessary. This is because many people associate online review sites like Manta and Yelp with only being for restaurants and retail stores. The fact of the matter is, nearly any type of business can be added to Manta and Yelp, it’s a good idea to do so, and your company may already be on those sites without you knowing. Below are some reasons why your business should be on Manta and Yelp.
It Helps Search Rankings
If you’ve ever Googled a certain type of business, chances are one of the results was a link to their Manta or Yelp page. Having your business listed on these sites helps your business show up in Google search results. This is because, just like any other web page, Google indexes these pages and crawls them for content relevant to a user’s search. Also, Google factors in the credibility of the site in its algorithm to affect which results to show in search. Having your site on Manta and Yelp gives you two more credible sites that Google can serve up in search results.
Any Type of Business Can Be on Yelp and Manta
Gone are the days where Yelp and Manta were predominantly used for restaurants and retail stores. Today, nearly any type of business category you can imagine is on Yelp and Manta. These categories also help visitors find exactly what they’re looking for. If you set up your business categories to be as specific as possible, then when people arrive at your business listing from looking up a specific category of business, they are already interested in the product or service you offer. If your business wasn’t listed, your competitor may be, and now they’ve got that potential customer that could’ve seen your listing.
You Might Already be on Yelp and Manta
Some businesses actively avoid joining Yelp or Manta for various reasons, either because they think it isn’t worth it, they don’t want people to be able to leave negative reviews, etc,. The problem with this thinking is that your business might have an automatically generated listing already on Yelp and Manta. If this is the case, people could already be leaving reviews on your business listing and you would be completely unaware. You’re better off to claim that listing as your own, so that you can respond to negative reviews, optimize your listing, and keep tabs on it.
If you’re still not convinced, keep in mind that setting up and verifying your business on Manta and Yelp is completely free. There are paid services offered by both companies, but you are not required to use them.
Do you want help setting up your online business listings? Stellar Blue can help! Contact a Stellar Blue representative and ask them about one of our Popularity Packages!