Why You Should Be Blogging

You’ve probably heard the term “blog” a thousand times, but do you really know what a blog is?  Do you know the advantages of having a blog?  Well, in this article you are going to find out exactly what a blog is and how to make your blog popular and relevant.  

First, it would be nice to know what a blog actually is.  Put simply, a blog is a frequently updated online personal journal or diary, and is usually written by one person, or a small group of people.  Blogs are a great way to express your thoughts and your passions.  They also are a great platform to connect and share timely, relevant information to your customers.  Here is a list of why blogs are important and why you or your company should have one.  

1. SEO and blogs have a direct correlation.  Search engines are always looking for valuable content.  If your blog has relevant content, search engines will reward you for it.  Also, the more your blog is shared and clicked on, the higher it will be in the search rankings.

2. Blogging is a great way to gain new customers.  According to Hubspot, 60% of businesses who blog, acquire more customers.  That’s why it is very important to include call to actions on your blogs and direct more customers back to your website.

3.  It gives your company a voice.  A blog is a great platform to talk about new products and services and news related to your industry.  It also is a way to show people what your company is all about.  People like to buy from people who seem real and they like.  Developing a strong personality and voice can go a long way helping gain new customers.

4.  Writing a blog creates free PR.  If your blog is relevant to  your industry it can be viewed by other industry experts who have much larger followings.  The more PR the better!

5. Blogging can be fun!  Blogs don’t always have to be purely informative.  Blogs are a great way to show what your company is all about and it can be something you look forward to doing every week!

These are just a few reasons why you should consider starting a blog.  Blogs are a great way to start connecting with more customers and to show exactly what your company is all about.  

Are you looking to start a blog?!  Well, Stellar Blue can help.  Contact Our Team today, and find out how we can help manage your blog!  

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