We’ve talked before about how photo and video is a great tool for engagement on social media, and should be a part of your content marketing strategy. That’s because everyone loves to watch a video or look at an interesting picture, That’s why tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets. However, with how easy technology makes it for us to snap a picture and instantly share it, many people don’t think of their technique, framing or editing. That’s why we’ve compiled 3 basic photography tips & tricks!
Use the Rule of Thirds
Out of all the tips mentioned here, this may be the one you are most familiar with. The rule of thirds is really simple. When framing your photo, try to imagine your camera’s screen (or phone’s screen) divided into thirds. Many phone cameras have the option to turn this grid on so you can see it easily on your screen. The goal is to place your subject where the points intersect. This can be either done horizontally as shown below, or vertically. However, remember this is just a general rule. Your shot may require that you don’t follow it.
Avoid Flash and Digital Zoom
Ok, so we cheated. This is actually two tips in one, but they’re both pretty short and simple. If you’re using a cell phone camera, try to avoid using the phone’s flash if at all possible. It gives most photos an annoying sheen, and gets rid of whatever natural atmosphere was in the area you took the photo in.
For digital zoom, it doesn’t really matter if you’re using a phone camera or a digital camera. The fact of the matter is most digital zoom functions are terrible. They create a pixelated or blurry image. Instead, try to get physically closer to your subject. There’s a reason this old photography saying exists, “If your photos aren’t good enough, you’re not close enough.”
Take the Time to Edit Your Photos
With our world of instant gratification, we have all become used to snapping a picture, glancing at it, and hitting our share button. Sometimes it’s already a good photo, sometimes it’s not. Even if it is a good photo, a little cropping and editing can go a long way. If you’re using a newer smartphone, many of them come with built in photo editing apps. While “autofix” results may vary, often times simply hitting the autofix button will improve your image. If your phone doesn’t have an editor, try downloading Fotor for iOS and Android. It’s free and gives you solid editing features. Try playing with the brightness, contrast, and saturation sliders to start.
Another thing many people forget to do is crop their image. If there is a bunch of extra empty space around the outside of your subject, a simple crop can give your picture a much more focused and dramatic feel. It is also a quick way to remove the thumb that’s sneaking into your frame. How many photos have you seen with a blurry sliver of a thumb in the corner? A simple crop will fix that.
So there you have it. Three simple tips to improve your photos. If interested in learning more about using photos in your content strategy, contact a Stellar Blue Representative today!