Your website is the central hub for all of your marketing efforts. Between pleasing the search engines, and providing a satisfying experience for your clients and customers; having an effective website can be an enormous challenge. Luckily, we’ve compiled a few mistakes that we all must avoid at all costs to keep our visitors and the search engines happy.
1 – Outdated content
There is nothing worse than finding a great article only to find it’s old enough to be starting grade school. The world wide web, and the technology that surrounds it, changes almost daily. So in addition to having up-to-date content, it’s also important to have up-to-date software and technology to keep your site running and performing to the best of its ability. For example, is your website mobile friendly? If not, search engines are no longer serving your website to mobile searchers. Learn more about this mobile friendly update here.
2 – Slow load time
Load time continues to be a contributing factor to how well your website performs; in search as well as in the minds of your visitors. Today’s society is moving faster than ever before and people expect instant gratification, especially when it comes to our internet. Due to this factor being so important to visitors, search engines consider it a major factor as well in order to keep their users happy.
3 – Writing for search engines
While being found in search is generally on the top of all of our priority lists, focusing mostly on what the search engines read and crawl instead of also considering your audience and visitors, can be detrimental to your sites performance. After all, it’s the humans reading your content that you ultimately want to convert to customers, not the robots.
4 – No clear conversion goal
What is the purpose of your website, and each of its pages? Do you have a clear objective of the task or action you wish your visitors to take once they view your website? If you know what it is you’d like your visitors to do, tell them. Don’t ever assume your visitors will know where to go and how to move across your site. If you asked a staff member at your local grocery store where you could find the coffee filters, they will generally tell you what direction and down which aisle you will find what you’re looking for. By not providing a clear call-to-action on your pages, you’re basically telling your customer, “It’s here somewhere, good luck finding it!”
Building and maintaining a quality and effective website is hard work and requires ongoing maintenance and support. Our team at Stellar Blue is dedicated to providing the highest level of quality and custom websites and support available. Contact the team to get started on your next website revamp.