Another week has gone, and more features have come to your Facebook page! Facebook is constantly looking for new and innovative ways to improve the platform’s user experience. Check out these latest updates that every Facebook marketer should know about.
See it first!
The News Feed has seen many changes over the years; changes to the look and algorithm have had some marketers scrambling to adjust their strategies to comply with new rules and standards. This change has the potential to nip those organic reach concerns in the bud! Users now have more control over their news feed and can now prioritize the pages, groups and people they follow to ensure they don’t miss what’s important to them. This means your loyal fans can now set a priority for your page to “see first”, which then makes that page’s posts a higher priority in the news feed.
Hang-tight, this feature is still in testing but very soon we will be able to capture leads through ads much easier than ever before! Lead ads allow for mobile users to submit contact forms seamlessly through their mobile device.
We will be sure to keep you posted when this feature is available to all.
Facebook Bluetooth Beacon
This may quite possibly be one of the coolest things Facebook has released, maybe ever. Facebook Bluetooth Beacon is a device that allows you to communicate with nearby mobile users through the Bluetooth capabilities on their mobile device. The Beacon is free to those who request to receive one, but hang-tight for a little bit as they are limited! You can submit your request to receive your Beacon here.
That’s all for this week, but continue to watch the Stellar Blog for new updates from Facebook, as well awesome tips and tidbits to help you with all things digital marketing!
Want to get hands-on with Facebook for business? Join us October 21st for our special extended Facebook for business workshop! Lunch will be provided, so save your seat now!