At Stellar Blue Technologies, we support using any web analytics tool to make good business decisions using website data. While there are several options to choose from, we prefer Stellar Analytics which is our own software that our employees use and we believe can offer our clients the best look at traffic flow through their website.
You may be curious how our software compares to Google Analytics. Here’s a quick review:
By using Stellar Analytics, your data will not be shared with third-parties, particularly advertisers. Google uses analytics data to help its advertisers (including your competitors) rank higher in search engine results.
The support team behind Stellar Analytics is what really sets it apart from its competitors. We are available to assist you, or better yet, personally demonstrate how to find data within the program. You could spend hours searching Google’s help database to find an answer. Plus, in order to actually talk to a real person, you need to be a premium member, which will cost you big bucks.
As an analytic client of Stellar Blue Technologies, we receive daily emails on the activity on your website. We monitor our client’s data and if we see something that needs attention, we will reach out to you to let you know.
One of the best features of Stellar Analytics is its ability to exclude certain IP addresses from being tracked. This is useful if your employees use your website to log-in to intranet sites. By blocking these addresses, it removes your employee’s visits from reports.
In addition, Stellar Blue continually monitors spam websites that try to skew your data and block them from all of the websites being tracked by Stellar Analytics.
Goals are common among all analytics programs as they measure the effectiveness of the website’s ability to meet business objectives. Stellar Analytics can track specific actions such as if your website visitors are:
- Registering on the site
- Making a purchase
- Subscribing to a newsletter
- Making an inquiry using the contact form
- Downloading a brochure or other document
Stellar Analytics also provides you with a list of outbound links so you know where your visitors are going when they leave your website.
Another common feature of an analytics package is the dashboard. Stellar Analytics also uses one but it can be customized so that you get a snapshot of what is happening on your website upon signing in. Its made up of a number of widgets that can be swapped in or out, or rearranged to your preference.
While Google Analytics is a free tool to use, the cost to customize its features, receive customer support and get raw data can be more than $100,000 per year. Stellar Analytics is available to you for as little as $19/month, which simply covers the cost of storing your data safely on our servers.
We know that our clients that actively use analytics to track traffic flow have better performing websites than those that don’t. Take advantage of our BOGO FREE offer. Register for our upcoming social media analytics workshop on July 22 and get the July 29 workshop featuring Stellar and Google Analytics FREE. Click here to learn more! Code: bogoanalytic