Have you heard of Meerkat? What about Periscope? You may have heard these words a time or two but may not know exactly what they are. Periscope and Meerkat are both live streaming smartphone applications that allow you to broadcast live right to your Twitter account.
Live streaming is a big deal!
Companies like Snapchat, Vine and even Instagram have paved the way for brands to communicate with their audiences on a much more personal level. The only thing missing was in-the-moment, real-time communication. While social media in general has given us an open window to learn so much more about our audiences, it’s still only an open window into the most recent past, not the right now.
How can you use live streaming for your brand?
- Stream your next community event
- Stream the next networking event you attend
- Stream the launch of your next big project
- Stream your next holiday get together
- Stream your next video blog
This is just the beginning of the live streaming, real-time broadcasting movement, and we don’t see it going away anytime soon.
If you’d like to learn more about Periscope, Meerkat or live-streaming, contact the team at Stellar Blue and don’t forget to join us Wednesday July 15th from 9-11am for our Twitter for Business 101 workshop!