Back in February Google has announced that mobile friendly sites are now going to be accounted for in terms of SEO rankings In short, the mobile friendly update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results. With the changes to the Google algorithm taking place today we’ve answered some concerns due to this change.
What is this algorithmic updated and who will it impact?
This update will impact mobile searches and will give a ranking boost to mobile friendly pages in Google’s mobile search results only. This means your desktop or tablet searches will not be affected by this update.
How do you know if your website is mobile friendly?
There are a few ways to figure out if your website is mobile friendly. The easiest way to check is by bringing out your smartphone and Googling your company. If you find a label under the the title of the webpage stating, “Mobile Friendly” you are in the clear. (See example below) You can also use the mobile-friendly test tool by entering your URL and having google analyze your site and providing feedback whether your site is mobile-friendly or not.
Can you be partially mobile friendly?
According to Google you cannot be more or less mobile friendly than another page. It is a yes or no on being mobile friendly or not.
How much will this change impact my site if it’s not mobile friendly?
It is unknown exactly how much this change will impact search results, but Google did say when they announced the mobile-friendly ranking algorithm that this would have a “significant impact” on the mobile search results. It was also noted that Zineb Ait Bahajji, a Webmaster Trends Analyst at Google, said this algorithm will have a bigger effect than that of Google’s Panda or Penguin updates.
If I make my site mobile friendly today, how long will it take Google to recognize these changes?
In order to determine whether your site is mobile-friendly or not Google will have to crawl through your site. This could take anywhere from a few hours to 72 hours depending on if you do everything right for Google to show your pages as mobile friendly.Also, the larger your website potentially means longer crawling times. If you are updating a large website to a mobile-friendly format make sure to optimize the most important web pages first so you don’t miss out on crucial search results.