Eight months ago Pinterest launched a Promoted Pins beta for their brand advertisers. Promoted Pins are paid ads on Pinterest where you can target certain locations, demographics, and devices and reach customers who are interested in what you have to offer. After months of testing the results have been promising and just recently Pinterest has released Promoted Pins for all businesses.
Here is what Pinterest learned from the beta according to www.business.pinterest.com
- Promoted Pins perform just as good and sometimes better than organic Pins. Brand advertisers achieved about a 30% increase in earned media (free impressions) from their campaigns. For example, for every $100 and advertiser spends on Promoted Pins, they receive $30 worth more free impressions
- Promoted Pins perform long after a campaign ends. Since Pins are evergreen and last forever, users often saw an extra 5% bump in earned media in the month following the end of a campaign.
- Brands both in and out of our core categories found success. Promoted pins are now available for any business and results were seen across various industries. From financial services to food to auto, and different brands.
- Auction-based Promoted Pins (CPC) are seeing success, too. Many of the beta partners(Expedia, Nestle, Ziploc, Old Navy, Gap and Target) saw major gains in traffic and impressions. There are still tweaks to made to CPC model and it will eventually be available for all businesses at a later time.
Bottom line: It is going to be a BIG year for Promoted Pins and Pinterest. Pinterest is one of the more unique social media platforms and we are excited to see what Promoted Pins can do to help benefit businesses in the future.
Need a kick-start to get going on Pinterest but don’t know where to start? Don’t be overwhelmed, register for our upcoming workshop, “How To Use Pinterest To Market Your Business” and learn from the Stellar Blue professionals themselves.