We are living in the golden age of technology. It seems like every day there is a new improvement that is designed to help businesses increase their visibility over the internet. Traditional brick and mortar locations are now facing competition on an international level due to the ease of shopping online. With the new dynamic of today’s business, companies need to make sure they are utilizing and constantly improving their online presence to keep up with competitors. This can be accomplished by having a powerful SEO strategy in place.
What factors play into having a powerful SEO strategy?
- Content – The content on your website should include quality pieces of information about your website. In the past, websites would be filled with as many keywords as possible to increase their search rankings. Because of the irrelevant keywords being provided, search engines like Google have changed the algorithm on how sites are ranked. Today rankings are more about the quality of your content. One way to ensure your site is still climbing the rankings is to also research new trends and keywords that are still relevant to your site.
- Platforms – Being optimized on different platforms used to simply mean browsers. Nowadays our society utilizes smart devices more and more to get vital information. Making sure your site can be seen on all devices like tablets and smartphones with a Responsive Web Design can ensure that your user experience can be shared across the board.
- Social Site Linking – Linking your website to social channels such as Facebook and Twitter allow visitors to share topics outside of your website. This significantly extends your company’s exposure and traffic which will then become more recognizable within a Google search.
Having a well-developed SEO plan in place can ensure not only that you are driving more traffic to your website, but also that your information is being delivered in an efficient way. We all want to be at the top of the list when someone is searching for our product, but if we don’t take the time to effectively plan out our SEO strategy our competitors will. If you are unsure on how to implement these strategies and would like some help, contact the Stellar Blue team today!
“Tri-City Glass & Door had a record breaking July – higher sales than any July ever. Also, our website visitors are starting to come from a lot more keywords since implementing that change in our content strategy, than ever before. It’s a combination of several things but I am confident that we were gaining new customers and increasing sales from the work of Stellar Blue.” -Donna Dorn VP/Secretary at Tri-City Glass & Door
Photo Courtesy of: Search Engine Land