Managing a blog is no easy or little task. Whether you are managing a personal blog or a company blog, there are a few points to consider and incorporate into your strategy to ensure your efforts help reach your goals.
Have a clear purpose
One of the most important parts about managing a successful blog is having a clear and relevant purpose for the blog to exist. Ask yourself what you would like your readers to walk away with after reading your content. Another important consideration are your goals. In addition to what you want to provide your readers, what do you want your blog to provide for you; advocacy, leads, sales, site traffic, all of the above? Having a clear understanding of the purpose for your blog and what you would like your blog to achieve for you will help you decide what to write about and focus on.
Set a schedule and stick to it
Humans are creatures of habit. Having a set schedule for writing and publishing content will not only help you as a blog manager stay on track and develop a routine, but will also allow your readers to develop a routine around your content. If a loyal reader knows they can catch your latest content on Tuesday and Thursday mornings, they will watch for your content on Tuesday and Thursday mornings like clockwork. Sticking to a schedule lets your readers know they can rely on you.
If possible, write up a few articles to have stashed away for emergencies. Let’s face it, life happens and sometimes you can’t always stick to the schedule in front of you. Having a couple of articles ready to go at any time can prove to be life-saving. Next time you get swamped with other responsibilities and your blog is scheduled to be out in an hour, you can rest easy and still be there for your readers who wait for your content.
A lot of hard work goes into managing a successful blog, and these are just a few tips to get started.
If you’re looking for even more do’s and don’ts of managing your own successful blog, join us Wednesday October 8th from 3-5pm for our hands-on Content Marketing workshop where you will learn all about the practice of inbound marketing and how content can be one of the most cost effective ways for your company to move prospective customers through your sales funnel.