1. Use Catchy Headlines
The first thing visitors see when landing on one of your webpages is a headline. Make sure these headlines stand out and are catchy enough to make people want to know more. The goal is to grab the visitor’s attention and push them to read more and explore your website and headlines are a great place to start.
2. Provide Great Content
Make sure your content is relevant as well as informative. Write content that adds value, answers questions or solves problems. Providing helpful information on your website helps build your credibility in the mind of your prospective client.
3. Develop a Niche
Tailor your content to a group of people who are all interested in similar information in which you are providing. This will get the buzz going about your website and your visits will continue to rise.
4. Take Advantage of Social Media
Social media is growing astronomically and this is the optimal place to spread the word about your website. There are many different social media channels out there i.e. Facebook, Google+, Twitter, LinkedIn, Pinterest and many more that you put your content right in front of your customers and prospective customers. Social media also provides an avenue to encourage strong word-of-mouth marketing for your brand.
5. Build Connections in Your Niche
Make sure you connect with individuals, groups, business and others who also are share a part in what you enjoy. This will be an opportunity to bounce ideas and share insights on common areas of interest which will keep them coming back to your website.
6. Provide Shareable Content
Having shareable content on your website is a must to drive website traffic. This allows interested visitors to spread the information throughout their individual channels. This helps promote your website as well as its credibility.
7. Ensure Fast Webpage Loading
Do not overlook the technical side of the operation. Slow webpage loading will result in visitors leaving your website. It is essential for visitors to navigate through your website at the pace they want, and not being restricted to the speed in which the webpages load.
8. Create Videos
Everyone enjoys watching videos. We find them fun, entertaining and extremely informative. We generally learn better by seeing rather than simply reading. Videos can also easily and quickly be re-shared by your visitors, spreading your content even further.
9. Q & A
Make sure to have a question and answer section on your webpage. This can drive more engagement from your visitors and they will be more inclined to spread the word about your business.
Interested in improving your website? Contact the team at Stellar Blue and see how we can make your website your marketing hub.