Stellar Analytics Presents: Segments

Stellar Analytics allows you to track the performance and visitor traffic and behavior of your website. In our Stellar Analytics blog series, we will go over a few of the most popular and helpful features of Stellar Analytics and how you can use each feature to better understand your own website and how it performs.

Listen as our Project Strategist Jason Raisleger walks you through Segments.

The Segments feature allows you to break down your target audience by more specific groups, or segments. Like Jason explained, it’s critical to understand how different groups of visitors behave and act on your website. Jason explained how visitors that come to your website through search engines will want to move through your website’s navigation in a different way than someone who received your link and clicked on it from an email campaign; these visitors would be categorized under direct entry traffic.

Segmenting your audience into more specific groups can help you understand what information those groups are most interested in. This can help you decide which calls to action to include on a landing page, or what navigation features to include to direct someone to gather even more information to help move them through the buying process and increase conversions.

Once you’ve identified who your segments are, you can then begin to analyze how those different segments act and compare their trends over time. This will help you build better pages and calls to action to increase the chances of those visitors doing business with you.

Segments is just one of the many features you will find with Stellar Analytics. With Stellar Analytics, you can find out:

  • How visitors found your site
  • How long visitors were on your site
  • All of the pages the navigated through on your site
  • Visitor Frequency such as new and regular visitors
  • View which pages visitors used to enter the website
  • Which pages made them leave
  • Which technology they’re using (Desktop or Mobile)
  • Are they completing (converting) the action you were hoping for?
  • What visitors currently on your site are doing through the real time data tool

Stay tuned to our blog and YouTube channel for more bite-sized analytics videos explaining some of the more popular and useful features of Stellar Analytics. If you’d like more information right away about what Stellar Analytics can do for you and your company, contact a Stellar Blue representative today!

 

 

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