Internet marketing is changing rapidly with every second that passes. Rumors fly, new trends and applications emerge and we’re left wondering, ‘what do I do now?’
Here are 5 truths about internet marketing that will have you revisiting your marketing plan to ensure you are capitalizing on today’s biggest movements, changes and trends.
1. Email is not dead
We have all heard the same rumors that email is deadbut statistics tell us otherwise. Did you know that in 2013 there were nearly 3.9 billion email accounts worldwide? Did you know that number is estimated to increase to 4.9 billion by the end of 2017? Email is certainly not dead, in fact the numbers show email is still on a steady uptick. Email marketing is changing however. With one email being sent every 0.00000035 seconds, our inboxes are becoming more and more crowded with offers, e-blasts, blog articles, news flashes and about 10 other kinds of emails. This means marketers have to be more creative, more personal and more receptive to their audience. We can no longer rely on large email lists and hot buzz words to drive open rates. We must perfect our communications to resonate with our audience segments and speak to their personas.
2. Social Media is a Battlefield
Facebook reported in June that the social media platform has attracted 30 million small businesses to maintain active Facebook pages. Other popular sites like Twitter, LinkedIn, Google+ and Pinterest are growing among big brands and small businesses as well. It seems these days that everyone wants a piece of the pie, but with so many cooks in the kitchen,it’s slim pickings out there. Not everyone has the budget to allocate to advertising on all of their social channels, and not everyone has the time to dedicate to growing a large and loyal following. It takes a high level of planning, managing and executing a successful social media campaign and growing a quality following across all of your channels. There are a couple of things to keep in mind when strategizing your social media efforts:
1. Have clear and realistic goals in place and understand which networks will help achieve those goals.
2. Remember that social media is not all about you, it is a social platform. Foster an atmosphere for genuine two-way communication.
3. Always monitor and analyze your efforts. How can you determine if you are effective or successful if you’re not monitoring and analyzing your progress?
3. Mobile is redefining everything
According to Business Insider, 1 out of every 5 people around the globe own a smartphone and 1 out of 17 own a tablet. Pick your jaw up off the floor, we’re not done. It’s been reported that 47% of emails are opened and viewed on a mobile device vs. a desktop. All of our internet communications and efforts must support not only desktop but now more than ever, we must support mobile users. This means a complete adjustment of our websites, our social posting and activity, our advertising, our email marketing, everything we do online is affected one way or another by the rise of mobile usage. We cannot simply ignore half of our markets because we don’t have the resources to tailor to those mobile users, we simply have to adjust and continue to grow with the rise of mobile.
4. Google is still taking over
Google dominates search, this is no secret. But do you know what the second largest search engine is?
Answer: YouTube. Do you know who owns YouTube? Answer: Google of course! Google broke into the smartphone market competing with Apple, and taking over Android. They broke ground in wearable technology with the Glass that has the potential to change the way we live our lives every day, watch this video. Furthermore, Google is now offering up $1 million to the team that can “design and build a kW – scale inverter with the highest power density.” They’re calling it the Little Box Challenge. Now just think, what would Google want to do with one of those?
5. Responsive Websites are crucial
We already talked about the importance of engaging your mobile visitors, so if you have a website, responsive web design is crucial to the success and performance of your website. Responsive web design allows for easy, pleasant and seamless viewing across any desktop, mobile or hand-held device. This means any user, no matter what devicewebsite visitors are using, they will have the opportunity to experience your website in a way that best suits them and still provides the most pertinent and important information. In addition, custom websites are a must as well, read up on why you should choose custom web design vs. template web design.
Here at Stellar Blue it is our goal to stay up-to-date and proficient in the latest and greatest innovations and trends in the industry. From custom website development and responsive design layouts to Search Engine Optimization (SEO), email and mobile marketing and social media strategies, our team is ready to help discover the right internet marketing plan for you and your brand. Contact the team today!