There are many studies and theories that suggest colors have an impact on our moods and decisions. So much where 90% of snap judgments are made based on the color of a product. Colors, therefore, play an important role when it comes to purchasing, branding, and marketing.
Questions to Consider:
When first starting on a logo, brand, or product there are several questions to consider. Color should not be the only factor to consider when selling a product, but it should be well thought out. After all, the color is what attracts the customer, so first impression is everything.
1) Does the color “fit” the product?
2) What is my target audience? Male or Female?
(Woman are most attracted to blue, purple, and green and least attracted to orange, brown, and grey. Men are most attracted to blue, green, and black and least attracted to brown, orange, and purple)
3) What feelings or emotions need to be portrayed? How will consumers perceive your brands “personality?”
4) Do my colors stand out or apart from other products in the industry?
Red: excitement, full of energy, increases heart rate
Yellow: The effect varies – cheerful, optimistic, “sunny,” or the feeling of irritation. Babies in yellow nurseries seem to cry longer.
Green: Color of nature, feeling of rested and at peace, lowers blood pressure – reasoning behind so many hospitals having green walls.
Blue: calm and cool, which makes it most popular in America.
Purple: comforts, assures, and spiritualizes.
Brown: stabilizes, secures, and a sense of trust and confiding in someone who is dressed in brown.
Orange: cheers and commands, which is why warning signs are orange.
Black: sophistication when it is worn, forceful, discipline, authority, strengthens and encourages independence.
White: feeling of quiet and cleanliness.