You have 9 seconds to make an impact and convince the client/customer you are The One. Therefore, when selecting your name, it should be well thought out and should reflect your product and service well. Your brand name is what makes that initial emotional connection with your customers, and when you earn their trust and loyalty, it’s the way they spread the news about you. More importantly, you have to live with this name day-in and day-out, so as the business owner, you should love the name just as much as others.
Below are some questions to consider when selecting your brand name.
What’s my mission?
What difference/goals do I want to achieve with my business?
What’s my vision?
What are or will be the results and effects of my work and what my business does in the future?
What are my core values?
What are the attitudes and beliefs that shape my business culture and the things my brand stands for?
What is my unique value proposition?
Don’t just think about what you do, but also why you do it. Why will clients and customers want to do business with me?
What is the essence of my brand?
What is the core of what I do, the image it portrays and the signals it sends?
Describe what you do and why you do it.
Aim to condense this into one line that communicates everything. If you choose to use one, this could become your tagline.
Who is my target audience?
Paint a picture of your ideal client. Understand as much as you can about them, their goals, aspirations, and their personal and business priorities.
What’s my brand identity?
How does my customer perceive my brand? What words might they use to describe it? What words do I want them to use?
What type of name do I want to consider?
Am I building a personal brand? Do I want an evocative, descriptive, invented, or other name?
Once you can answer all of these questions and have a short list of names, there are practicalities to consider. Stay tuned to Brand Naming: Part 2, which will be posted Thursday (7/31). Until then, you have much to consider when conducting your “short list.”
Need help developing your brand? Contact the team at Stellar Blue and let us guide you in the right direction!