First impressions are everything, and an impressionable business logo makes a world of difference. Your logo must reflect, identify, and be as good, if not better, than the product or service you are selling. Granted, what sells a product is not the logo, but the product itself. However, with a one-of-a-kind logo to grab attention, a consumer is most likely to purchase a quality product when recognizing the logo the second time. Think of your logo as a stamp of approval and should represent your brand well.
Throughout the decades, logos such as Pepsi, Apple, and Starbucks, have changed. The question is why did they change their logo? More importantly, when did they know it was time to change their logo?
Below are five reasons why your brand should consider switching to an updated logo version.
1) Logo is visually outdated!
A redesign may be needed if you’re thinking, “This logo was great when it was designed, what happened?” An updated version, simple or elaborate, can eliminate the logo from feeling stale or out of touch. Changing the colors, updating fonts, or adding elements can make a big difference. Below, is a great example. The AT&T logo was updated with a drastic visual difference between old (left) and new (right). However, the overall brand still remains recognizable. The new design feels fresh and current just by adding a 3D effect and font change.
2) For better recognition and growth.
With the expansion of web, social networks, and blogs as means of marketing, your logo needs to be adaptable on all mediums. Having a web-friendly logo means that it can be legible, professional, and clean across all platforms. The Starbucks logo below is a perfect example. The left icon would look nice on a cup or muffin bag, but when placed as a Facebook profile, Twitter icon, or on a website, certain details will be lost. By simplifying and adding some color, the icon becomes instantly recognizable for the brand.
Here are some questions that all entrepreneurs should ask themselves to see if their logo passes as being web-friendly.
– Can the logo be sized up or down and still be readable?
– Does it look good in black and white?
– Can you derive an icon from it?
– Does it make an appealing button for a mobile app?
3) You’ve changed.
Changing a name, type of business, or image, needs to have a new logo that will achieve and reflect your new look and style. Apple went from selling just Macintosh computers, to offering a wide range of tablets, phones, and other devices. With this evolving product line, the logo has to evolve as well.
4) Your logo was a do-it-yourself project.
If you were on a tight start-up budget and either you or a friend created the design, it may be time to send it over to the professionals. Today, our expectations of good quality design are becoming higher and higher. Society is only going to continue to raise the bar. If you are not receiving positive, complimentary comments on your company’s logo, it may be time for a change.
5) Your logo isn’t as appealing as your competition’s.
If your competitors have more appealing logos, your logo may be doing you more harm than good. Why give your competitors a leg up on the competition? If you are not sure, comparing social media followers with your competitors will be a good indication. If they have more fans and followers, it is most likely that your logo is not representing your business well.
Here at Stellar Blue, we encourage you to think whether or not your logo and brand design needs an update. Does it pass all of the tests illustrated above? Products and services can only take you so far. Design and appeal is what can really take your business to the next level and make you stand out amongst the crowd. Contact the team and let us guide you to this higher level of stellar!