Pinterest has been rapidly growing, not just from a social standpoint, put also a marketing standpoint for businesses. The social channel has recently enhanced the site to include marketing tools that have been beneficial to small business owners. We recommend following these four marketing tools to help analyze your growth and presence on Pinterest:
1) Use Tailwind to monitor analytics, which is specific to just Pinterest. Download this app to gain a leg up on the competition, by tracking your followers, likes, and repins. Amongst many other features, businesses can also track audience engagement, measure ROI, and see how they rank amongst competitors. Tailwind offers a free plan that includes limited features, in addition to other payment enhanced versions.
2) Us PinAlerts to be made aware each time someone pins an image directly from your website. PinAlerts also alerts you when someone pins an image located on a competitor’s website. Gaining this knowledge, one can better measure how they stand with the competition and what is considered to be “pin-worthy” content. You can then identify your target market and begin following those people that have expressed interest in your business’ industry/service, in hopes to popup on their radar and possibly become a customer. PinAlerts is free and can send email notifications as well.
3) Use Pinvolve to sync up your Facebook page with your Pinterest page, which directs your fans and followers to another social media channel. This marketing tool is beneficial if time and effort has already been invested solely on a Facebook strategy, which has created a high fan base. Linking the media channels will bridge the gap between the two, eliminating status updates on Facebook and will even display some Pinterest boards across your company’s Facebook page. Again, this tool is free.
4) Lastly, Pinstamatic allows you to edit images that you share on Pinterest. This will spice up the way information and data is displayed when shared on Pinterest, making it more appealing to the eye. Adding photo filters, captions, creating stick images and save the dates are some of the many features available.
Want to learn more about how you could use Pinterest to grow your online presence? Contact the team at Stellar Blue!
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