Listen as our Marketing Director Amanda Betts gives a simple definition of what Organic Search means.
Anyone who has a website has wondered or researched what factors help your website rank better in search results. Google takes into account about 200 different factors when delivering your website to searchers. This post will go over 5 of the 200 factors affecting your organic search results so far in 2014.
1. Social Sharing
With the rise of social media, it’s no surprise that social data has started to affect website rankings. If you’re doing it right, you have your websites linked with your social networks and your social networks linked to your website. We now also have online validation of networks. Meaning, Google can tell which users are already aware and/or loyal to your brand, which helps Google decide whether you are relevant to a user.
Leading us right into our next top factor…..
Having a presence on social networking sites has caused us to have to be even more original, creative and well – social. This has lead the revolution that is ‘content marketing’. Content marketing is all about developing relevant and interesting content for our consumers to help them move through the decision making and buying process. Instead of hard selling, we now provide supporting resources for our prospective consumers to do their own research about our brand. When ranking your website, Google considers how often you’re publishing new content. Google also considers the social sentiment surrounding that content. If we share that post to our Google+ profile, Sally +1’s the post, now Google will likely serve more of your branded content to other users similar to Sally because Google has deemed that piece of content relevant.
Also, remember Google bots troll your website pretty regularly. Having fresh content for the bots to crawl helps rank your page higher.
Your keywords should be included in your domain, sub domains, URL, on your pages, in your blog posts and in your social media communications. The more consistent your keywords are the more trustworthy and credible your content seems to Google. Google is however moving into more of an ‘intent’ based search versus straight keyword bases search. For example, a manufacturer and seller of organic dog food can use the keyword ‘organic dog food’ and be found by many people interested in something having to do with organic dog food. But what about the searcher? What if the searcher is looking for recipes to make organic dog food? They may still find this manufacturer and seller, but they’re not looking to buy, they’re looking to make. This manufacturer may want to modify their keywords to reflect the intention of their searchers – “buy organic dog food”. Also make sure to use keywords naturally in your writing so that it makes sense to the search engines.
The key here is quality vs. quantity. Backlinks to your website can affect your search rankings both positively and negatively. For example, quality backlinks from other websites will positively affect your rankings. Partnering with other organizations or sponsoring community events can earn you a backlink from another website. However, having a link on a website that has no credibility or relevance to what you do in your company can negatively affect your rankings. Don’t just ask anyone to give you a backlink, earn them.
There are some age old factors that we just can’t ignore. Load time for instance has been a factor for quite some time and still continues to play a part. If your website is slow to load, hard to navigate or doesn’t have an easy flow, your rankings may suffer. Also, having a responsive layout that allows for easy and seamless viewing across any device will help.
While none of these factors will be an end-all be-all. These are 5 basic factors to pay attention to, monitor and analyze. If you’d like to see a more complete guide to how Google ranks your website, check out this infographic from Website Magazine http://webmag.co/200-seo-ranking-factors-google/
Do you need help deciding why your website is ranking where it is? Contact the team at Stellar Blue!