15 Outrageous Social Media Statistics for 2014

Using analytics with social media can help us gain a better understanding of how to maximize the potential of each channel. What about analyzing each social platform as a whole? Lets take a look at some of the most shocking social media statistics for 2014, so far.

1. Social media marketing budgets are predicted to double in the next five years.

2. Google Plus actually averages more visits than Facebook per month. Facebook average visitors are 809 million per month compared to Google Plus’ average visitors at 1.2 billion per month.

3. On average, people spend 4 times the amount of time on Tumblr and Pinterest than they do on Twitter.

4. Eighty-three percent of B2B marketers invest in social media to increase brand exposure; 69 percent to increase web traffic; and 65 percent to gain market insights.

5. Sixty-two percent of B2B marketers say, LinkedIn is an effective social media channel, while only 30 percent say the same about Facebook.

To view sources, click here.

6. Twitter and Instagram users have a 50 percent crossover, meaning users take advantage of both platforms.

7. Nearly 90 percent of individuals 18-29 use social media.

8. Nearly 70 percent of individuals 30-49 are active on social media.

9. Twenty-three percent of Facebook users log into their account at least five times a day.

10. On average, Americans spend at least 37 minutes on social media a day. This is more time than any other activity on the Internet.

To view sources, click here. 

11. Seventy-one percent of all users access social media through a mobile device.

12. Google Plus continues to grow at 33 percent a year.

13. Pinterest and Tumblr are among the least popular sites used by marketers despite both Pinterest and Tumblr users spending more average time on site than Twitter.

14. From 2013-2014, Google Plus jumped from 500 million registered users to more than 1 billion registered users.

15. One million pages can now be accessed with the “login with Facebook” feature.

To view sources, click here.


What statistic was the most shocking to you? Do these numbers change the way you look at some of your existing social channels? Leave your comments and thoughts below; we would love to hear from you!

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